+ Multiscreen

Create the Future of Entertainment

3READY is the Entertainment Ecosystem for operators and broadcasters to launch superior experiences on all devices, co-create and enable customer-centric innovation.

Belgium goes Android TV

3READY Android TV powers new Operator Tier based pay TV service Proximus Pickx by Belgium’s largest telco with 1.8 million customers.

Learn More

Smart TV Operator Service

Full operator pay TV apps for STING TV on Samsung Tizen and LG web OS with support for Hebrew and English orientation, powered by 3READY.

Learn More

Seamless Hybrid Experience

Based on 3READY, we deployed the world’s first Custom Launcher for Android TV Operator Tier with support for DVB-C/T, IPTV & OTT in one box.

Learn More

Redefining Multiscreen

New successful German streaming service Joyn by ProSiebenSat.1 and Discovery leverages 3READY Framework to support all multiscreen devices.

Learn More

Entertainment Ecosystem

Product Framework

Launch Android TV, Multiscreen and voice experiences faster, co-create and innovate on open architecture, future-proof technology & design system

Learn More


We’re here to make entertainment simple and personal for everyone. To get there, we are teaming up with partners who share our vision

See All

Customer Centricity

Enable customer-centric innovation to create winning experiences as part of one ecosystem and stay ahead of the game in today’s highly dynamic market

UI / UX Freedom

Android TV Operator Tier

Cost-efficiently fast-track your hybrid DVB, ATSC, IPTV or pure OTT service with our award-winning Android TV Operator Tier Custom or Standard Launcher.

  1. Deployed live with Linear & Replay TV, Local & Cloud PVR, AVOD, SVOD, TVOD and more
  2. 3x Netflix certified incl. Direct Carrier Billing
  3. Google's reference integration of Operator Tier fully compliant with Android 10+
  4. Real-Time Control over Experience via Control Center
  5. Advanced Voice Experience & Operator Branding for Google Assistant with Cloud Integration
  6. Dynamid Ad Insertion & Google Play Movies Integration

Leading Android TV Integrator

"For Android TV expertise, no one comes close to 3SS, so our choice was clear"

Thomas Helbo, CTO at Tele2

  1. Most Android-based TV deployments world-wide
  2. 9 years experience with AOSP & Android TV
  3. 100+ Android Experts in-house
  4. Own OEM & MW agnostic Launcher Framework
  5. Proven Design & Experience System for Android TV
  6. Early Access Partner from Google for Android TV & Assistant
All Customers

Seamless Hybrid Experience

We have designed and developed a complete seamless customer experience for Live TV via DVB, ATSC, ISDB, IPTV + OTT.

  • One box, one launcher, all input types for all customers
  • Firmware & launcher updates via custom OTA
  • Support for multi-operator brands via Control Center
  • Offline Mode & Remote Device Lock
  • UI support for basic & advanced meta data
  • Retail Mode for Offline Playback using Broadcast stack
Get Demo


Launching a new service on many devices is complex. With over 10 years of experience and our native framework we can enable faster time to market while keeping maintenance & support costs low in the long-run.

  • Full Live TV & VOD service for broadcasters
  • Unified Pay TV offering and experience with Android TV
  • Support for AVOD, SVOD, TVOD
  • Real-Time Control over Experience via Control Center
  • Sports & Kids-centric features including Multiple Profiles, Parental Control, In-App Purchase & Pay-Per-View
All Customers

Unified Experience on All Devices

For maximum reach and high customer satisfaction, the service has to be available on all platforms and provide a unified experience across Mobile & Web.

Learn More

Smart TV

A unified operator Live TV & On Demand Experience on all Connected TVs in addition to STB or Stick not only maximizes reach, but offers new ways to win and delight customers.

“As we migrate our service to become all-IP by 2026, we are steadfastly committed to delivering the very best user experience possible to our subscribers; 3SS is a recognised leader in UX innovation, and we are excited to share a feature-rich next-gen experience with our viewers.”

Itzhak Elyakim, VP Engineering and CTO at yes

    Learn More

    Maximum Flexibility & Real-Time Control

    Control Center enables unified experience management for Android TV & Multiscreen to target and market-test in real-time and create the winning customer experience.

    • Editorial page branding & content curation
    • Aggregation & placement of third-party content
    • Audience targeting & user testing
    • Real-time UX management & feature control
    • Ads & content monetization options via partner integrations

    Super-Curation of Content, Apps & Games

    Create editorial & recommendation driven content worlds to curate content around user interest.

    • Curate & manage all pages to unify access of Live TV VOD, Apps & Games
    • Create fully branded Shop-in-Shop experiences for content partners
    • Enable holistic content discovery around topics
    • Place offers, content, apps and games
    • Create different experiences for STB, TV, Mobile or Web

    Enabling Linear on Demand

    From a user's perspective the Future of TV must be simple and personal. Together with our partners, we challenge what's possible to enable the next level of video experience.

    • Linear on Demand is a personalized leanback experience based on user interest, viewing behavior, social graph and understanding of content
    • Enriched Meta Data for deep content understanding & profiling enabled by Media Distillery
    • Content Recommendations and Personalization powered by XroadMedia
    • Personalized discovery & conversational experience powered by 3READY Assistant
    Learn More


    3READY Assistant enables personalized voice experiences to simplify discovery on Android TV, Multiscreen, and any voice-enabled device.

    • On-Device & Cloud Integration for maximized control and branding for Google Assistant on Android TV
    • Custom Device Actions for Android TV Operator Tier
    • Cross-Device Actions & Search for Smart Speakers & Displays or far-field devices
    • Conversational Discovery & Self-Care
    "Ok Google"
    "Hey Siri"

    Enabling the Power of Voice

    Context-aware voice search & custom actions for Android TV Operator Tier

    • Google's reference integration of On-Device & Cloud Integration of Assistant for Android TV
    • Cloud Service for maximized control and branding over Search for Operators
    • Operator specific Custom Device Actions
    • Media Control Actions & TV control
    • Early Access Partner for Google Assistant
    Get Demo

    Conversational Discovery & Self-Care

    A platform ready for the voice revolution

    • Conversational Discovery of Content
    • Personalization & Self-Care by conversation
    • Seamless experience on TV & Smart Displays
    • Unique TV & Operator Use cases to increase stickiness and brand value
    Learn More

    UI / UX Freedom

    Rapid-Launch your entertainment service based on our market-proven and award-winning product framework.

    ✓ Faster Time-To-Market
    ✓ 30% Lower TCO
    ✓ Maximum flexiblity
    ✓ Co-development & in-source option
    ✓ Value-adding Partner integrations
    ✓ Ready for the voice revolution
    ✓ Access to the Operator Community

    Get Demo

    Driving Agile Transformation

    "With SAFe, we now have a much more transparent, predictable and efficient development process, and our subscribers are reaping the benefits."

    Henke Erichsen, CTO & CIO at Canal Digital AS

    • Agile Product Delivery
    • Team & Technical Agility
    • Lean-Agile Leadership
    • Continuous Learning Culture
    • Enabling Company-Wide Transformation with SAFe
    Learn More

    Get access to exclusive content, insights and partner information from the whole ecosystem in one place!

    • Ecosystem News & Updates
    • Industry Insights:
      Webinars, White Papers & More
    • Partner Integrations & Solutions
    • Operator Community Area*:
      Events, Exchange and Learning Material
    Join For Free

    *Only accessible for 3READY operator customers


    Combining our skills with our partners' expertise including hardware, middleware, back end, ad tech and recommendations is key to delivering superior customer experiences and short

    3READY is integrated with industry-leading partners to make entertainment simple and personal for everyone.

    JW Player
    Media Distillery
    Media Press
    Prime Video Amazon
    Remote Solution
    SEI Robotics
    TV Media
    Tara Systems
    Partner Details

    Interested in becoming a partner?
    Let us hear your ideas: letspartner@3ss.tv