Proximus Pickx

Android TV Operator Tier based IPTV service

“We learned that 70% of consumers want to have all their content in one place, so we knew Android TV was the answer. Now, thanks to close collaboration with our key technology partners, with their great talent, innovation and expertise, with Proximus Pickx we’re delivering a sophisticated, viewer-centric entertainment service.”

Jim Casteele
Chief Consumer Market Officer

Live TV, Cloud PVR & VOD

On-device Subscription Management


Netflix, Amazon Prime, Disney+ & more

Unified Search & Voice Control

using Google Assistant

Proximus Pickx, the next-generation IPTV+OTT TV entertainment offering from Belgium’s largest telco Proximus, has gone live on an Android TV Operator Tier STB. The new innovation-rich service replaces Proximus’ legacy AOSP-based TV offering in its entirety, and is currently being made available to all subscribers of the incumbent TV offer, comprising over 1.65 million legacy STBs.

Expected to become one of the largest Android TV Operator Tier deployments in Europe, built on capability-enhancing Android P, Proximus Pickx is delivering an advanced, personalized customer experience thanks to the proven, award-winning combination of 3READY Android TV solution from 3SS and Technicolor Connected Home’s Sapphire STB and middleware at its core.

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